Whiskey & More has a brilliant welcome email. It’s on brand, concise, humorous, tells you everything you need to know, sets the right expectations, and it does it all in about 60 words.
Why this email is particularly brilliant is that they state that they won’t inundate your inbox with emails, because they are ‘too busy sussing out great deals on whiskey’.
Which surprisingly, contrary to pushing people away, is actually comforting for the subscriber because it sets expectations up front that they don’t need to be afraid of them flooding their inbox, and drives home the concept that these guys are focussed on what they do best and as a subscriber that makes me feel even more confident in them and their products and services.
It makes me look forward to the very infrequent emails I will be receiving, because supposedly they will be packed with some fairly impressive whiskey deals, and really from a whiskey company that is what you sign up for right?
Click on the image to see the full version of the email
